In this episode, titled "Sales Training is Dead," hosts Brian Dietmeyer and Dan Sanchez dive into the notion that sales training is sometimes used as a last-ditch effort to buy time in sales leadership positions. Brian, with his extensive experience in sales training and as a CEO of a sales training company, reflects on the shortcomings of traditional sales training and introduces a new methodology called "Close Strong." This episode explores the evolving landscape of sales training, the infusion of AI technology into sales enablement, and the shift towards just-in-time coaching and contextual data. Join us as we challenge the status quo and redefine sales training for the modern era.
Timestamps:
00:00 Enjoyed delivering strategic selling courses to teams.
06:26 80% revenue from events, struggle with sustainability.
09:53 Legacy sales approaches carry through to new roles.
12:37 Redefining sales training, emphasizing skill application.
14:55 Context, rapid feedback crucial for marketing success.
18:59 Sheet is key for guided selling success.
20:17 Using AI to scale 1 to 1.
25:43 AI can enhance sales coaching for humans.
28:24 Excited about Close Strong AI, a new product.
29:53 Brian, thank you for joining me again.
See a Solution Overview and how we help teams close strong.
